For complex B2B sellers and sales leaders
Describe one live opportunity. Get the risks, missing evidence, and next actions to strengthen your deal.
No CRM integration required.
One deal free. No account or card required to get your initial diagnosis. The example below needs nothing from you.
See the output first
This is the shape of what OnDen returns: where the deal is exposed, what evidence is missing, and the next action to take.
Northwind Logistics — Fleet visibility platform
Business case · closes in about 3 weeks
Readiness
71/100
The risk
The value case rests on vendor benchmarks rather than Northwind's own exception cost data.
Missing evidence
The finance baseline behind the savings, and a named procurement contact for a commitment of this size.
Next action
Run a joint baseline session on the customer’s own exception costs, then ask the sponsor to introduce the finance owner.
Fictional customer, people, and scores. Evidence labels describe this example only. Readiness is a 0–100 diagnostic of deal strength, not a win probability.
How it works
OnDen works alongside your CRM and your methodology. Partial information is fine — nothing to integrate, nothing to migrate.
Describe the deal
Describe the customer, what you sell, and where the opportunity stands. Start with what you know.
See where it is exposed
See the risks, assumptions, and evidence you still need to confirm.
Act on what matters next
Use the suggested actions and discovery questions to plan your next customer conversation.
Readiness is a 0–100 diagnostic of how much of the pursuit rests on evidence — not a win probability or a forecast. The reasoning underneath it matters more than the number.
What OnDen does
One saved workspace per opportunity: customer research and opportunity hypotheses, buying-group and evidence gaps, and the value case behind a prioritized Win Plan.
Find the value worth selling
Work out which of the customer's problems are actually worth solving, what they are worth in business terms, and which of your capabilities credibly move them.
Value sellingValidate the evidence
Test the buying group, the decision process and the value case against what the customer has actually said, not what the deal team hopes is true.
Deal readinessChoose the next action
Turn risks and evidence gaps into a short, prioritized plan the account manager can execute this week and a sales leader can inspect in a review.
AI deal coachingFree initial diagnosis
Analyzes only the deal information you supply and returns the risks, the missing evidence, the next moves and the questions to validate them with. It does not research the customer or the market on its own.
Saved workspace and Pro tools
Saving an analysis and continuing the pursuit require an account.
For sales leaders
The same diagnosis, across a team's pursuits: which deals need attention, why, and what each account manager owns next.
Sample management portfolio
3 account managers · 3 active pursuits · 2 need attention
Active pursuits
3
Across the whole team
Need attention
2
Ranked by evidence and exposure
Average readiness
51
Diagnostic, not win probability
Evidence diagnosis
Action plan
Run a joint baseline session to replace benchmark figures with the customer's own exception costs.
Dana Whitfield · this week
Get the COO to introduce the finance owner of the margin program.
Dana Whitfield · within 2 weeks
Agree a written procurement and signature path with the sponsor.
Sales leader · before the review
Fictional example data. The managers, customers, deals and scores above are invented for illustration. Readiness is a 0–100 diagnostic of evidence and deal strength — not a win probability or a forecast. Fact, assumption and unknown labels apply only inside this example.
What experienced sellers say
“It reads a deal the way a seasoned closer would, then tells you what is actually happening, where the risk sits, and what has to happen next.”
“Complex B2B deals get forecast on confidence, not evidence. The difference between the people who close and the people who don't is tacit knowledge. Twenty-plus years of pattern recognition that never makes it into a CRM. OnDen codifies that. It reads a deal the way a seasoned closer would, then tells you what is actually happening, where the risk sits, and what has to happen next. It puts two decades of deal judgement behind every insight. For anyone selling high-value, complex solutions, that is a serious advantage.”
“What I like about OnDen is that it forces you to look at the deal more objectively — where the risks are, what's missing, and what needs to happen next.”
“In complex B2B sales, it's easy for confidence and optimism to creep into the forecast. What I like about OnDen is that it forces you to look at the deal more objectively — where the risks are, what's missing, and what needs to happen next. That gives sales leaders a much clearer basis for coaching their team and making better calls on the pipeline.”
Trust
Access is decided on the server, every pursuit belongs to your account, and you can permanently delete your data and close your account from inside the app.
Account isolation
Row-level access rules keep each account's pursuits separate. An organization manager or an OnDen administrator can be authorized to see team pursuits where that is set up.
Server-side decisions
Authorization, AI calls and integration keys run server-side. Nothing sensitive is trusted from the browser.
Read the detail in Security & data handling and Privacy.
Pricing
Run one live deal free — no card required. OnDen Pro is US$69 per named user/month billed annually at US$828, or US$89 month-to-month, and unlocks the complete deal execution product. Enterprise is custom priced and adds the Management Portal for sales leaders and pursuit teams.
Put your hardest live opportunity through OnDen and see where it is exposed. Run one live deal free. No card required.