Analysis grounded in this deal, not in generic advice
Deal intelligence is only useful when it could not belong to any other opportunity. Onden takes the customer, your solution and the pursuit context you have captured, researches the customer's own published material, and produces analysis specific to that combination.
You can start with incomplete information. The workspace is designed to be useful before you have every field filled in, and to get sharper as discovery produces real evidence.
What the intelligence layer covers
Rather than one report, Onden works across the stages of a pursuit so the analysis stays connected to what you do next.
- Customer research from the customer's first-party website
- Opportunity Finder: commercially meaningful problems your solution could address
- Value case construction from current state through to value created
- Buying group mapping by decision role, with unmapped roles flagged
- Deal readiness diagnosis across six weighted dimensions
- Deal Strategist, an AI copilot working inside the live opportunity
Evidence discipline by default
Every hypothesis carries its source quality and the discovery questions needed to validate it. Inferred value is never presented as verified customer fact, and where a model provider is unavailable Onden fails honestly rather than fabricating output.
That discipline is what makes the analysis usable in a real deal review, where the first question is always 'how do we know that?'.
Related reading
What is AI deal intelligence?
AI deal intelligence applies research and evidence discipline to one live B2B opportunity. What it covers, what it is not, and how to judge if it works.
Why complex B2B deals stall
Enterprise deals rarely stall from one objection. Something structural is missing — urgency, value, access, process or proof. Here is how to find which.
Deal readiness vs win probability
Win probability forecasts an outcome. Deal readiness diagnoses the pursuit. Understanding the difference changes what a sales team does on a Monday morning.
Explore more of Onden
Put this to work on a live deal
Start with incomplete information. Onden builds the analysis from what you have and tells you what to validate next.
Analyze a live deal