A structure that can be audited
Onden expresses value in five linked steps so the argument can be traced rather than asserted.
- Current state — what happens today in the customer's terms
- Business problem — the consequence of that current state
- Business impact — the measurable cost, using their numbers where possible
- Future state — what operationally changes
- Value created — the quantified difference, assumptions labeled
Find the value before you quantify it
Opportunity Finder works from the research available on the customer to surface problems worth solving, why they matter now, the likely business impact, the stakeholders involved and how your solution could help. Hypotheses can be promoted into the value case with their provenance intact.
Nothing is presented as a verified customer fact unless it came from the customer. Where a figure is estimated, it is labeled as an assumption and paired with the question that would confirm it.
From value case to buyer-ready output
Once the case holds together, Document Studio generates editable PowerPoint documents from the saved opportunity — including a win plan and an executive deal review — using the current persisted content and its evidence labels.
Related reading
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Put this to work on a live deal
Start with incomplete information. Onden builds the analysis from what you have and tells you what to validate next.
Analyze a live deal