Know what to do next
Get clear next actions on live deals, tied to the gap that matters now.
AI deal execution for complex B2B sales
Onden tests the evidence under every live deal, separates what the customer confirmed from what your rep assumed, and shows the moves that change the outcome.
Free No card No CRM integration required
Illustrative deal using invented data.
Live opportunity
Northwind Logistics · Fleet visibility
Business case · $740k
Qualify
Build
Propose
Negotiate
Win
Deal evidence
What the forecast rests on
71/100
Buying group
6 mapped
Finance missing
Value case
$4.2m
3 facts
Competition
2 threats
Status quo leads
Momentum
Rising
+7 this week
Next move
Get the CFO to validate the savings baseline before the proposal review.
15
Major complex B2B deals won using this system
25 years
Selling enterprise at IBM, SAP and Samsung
Won against household-name incumbents as the unknown brand. Won a five-year contract as the highest-priced bidder. Sold into Asia before the company had a local presence.
Why OnDen
Because the problems that lose deals rarely show up clearly in the CRM.
Get clear next actions on live deals, tied to the gap that matters now.
Surface assumptions, missing evidence, weak access and competitive threats before they become losses.
Turn claimed value into a case built on customer-backed evidence and measurable impact.
Identify missing stakeholders and understand power, influence and access across the decision.
Test the evidence beneath stage, date and seller optimism without pretending readiness is win probability.
Improve conversion on qualified opportunities before spending to create more pipeline.
The seller experience
OnDen works through the opportunity the way an experienced enterprise seller would, asking the hard questions, finding the gaps and turning them into specific actions.
Illustrative deal using invented data.
Live opportunity
Northwind Logistics · Fleet visibility
Business case · $740k
Qualify
Build
Propose
Negotiate
Win
Deal evidence
What the forecast rests on
71/100
Buying group
6 mapped
Finance missing
Value case
$4.2m
3 facts
Competition
2 threats
Status quo leads
Momentum
Rising
+7 this week
Next move
Get the CFO to validate the savings baseline before the proposal review.
The sales leader experience
CRM shows the pipeline. OnDen shows the quality of the opportunities underneath it, where evidence is weak, where a deal is exposed, and where manager intervention can change the outcome.
Illustrative portfolio using invented data · Northern Enterprise
Sellers
3
Deals
3
Need attention
2
Northwind Logistics
Fleet visibility platform · Dana Whitfield
Stage
Business caseReadiness
Evidence
Evidence improvingPrimary risk
Finance validation missing
Next action
Validate savings baseline with CFO
Atlas Health Group
Workforce planning · Marcus Reyes
Stage
EvaluationReadiness
Evidence
Forecast exposedPrimary risk
No quantified value
Next action
Build CFO-owned value baseline
Veritas Manufacturing
Plant reliability program · Priya Nadar
Stage
DiscoveryReadiness
Evidence
Evidence weakPrimary risk
Buying group unmapped
Next action
Reach the economic buyer
Readiness is a 0–100 diagnostic of deal strength and evidence, not a win probability.
The 30-minute ritual
Bring in a live opportunity — paste the email thread, drop the call transcript, add the LinkedIn profiles.
Onden separates fact from assumption from unknown, and shows where the pursuit is exposed.
You leave with the next customer ask, owned and dated.
Product walkthroughs
Watch the rep workflow and the sales management experience, from understanding a deal to reviewing the forecast.
Follow the rep workflow from deal evidence to the next move.
See how sales leaders examine the forecast and focus their team.
What experienced operators see
“It reads a deal the way a seasoned closer would, then tells you what is actually happening, where the risk sits, and what has to happen next.”
“It forces you to look at the deal more objectively: where the risks are, what is missing, and what needs to happen next.”
A weak next step is 'send the proposal.'
A strong one is 'the CFO delegate validates the savings baseline by the 18th.'
Onden insists on the second kind.
A place to start and room to grow
Free
Free forever. Unlimited basic opportunity records and a first-deal assessment. No card required.
Individual
Full deal strategy for US$89 per named user each month, billed monthly.
Team
Manager visibility and team-level deal quality at one annual team price.
The business case
Even a small increase in conversion on the same qualified pipeline can create material revenue impact, without requiring more leads or more seller capacity.
Explore the illustrative business caseQualified pipeline
$10m
Current win rate
20%
Illustrative improvement
+5 points
Illustrative additional revenue
$500k
Simple arithmetic only: $10m × 5 percentage points. This is not a forecast, guarantee or claim that OnDen will deliver this result.
Your next move
See the risks, gaps and next move while the opportunity is still winnable.
Assess Your OpportunityFree plan No card No CRM integration required to start