AI deal execution for complex B2B sales
OnDen was built from the methods, judgement and deal discipline behind its founder's 93% personal win rate in complex B2B sales. Now that experience can work across every important deal.
93% is the founder's personal historical win rate in complex B2B sales and is not a guarantee of customer results.
Training teaches.CRM records.OnDen helps you win.
Use a live opportunity and see what OnDen finds. Free plan available. No credit card required.
Live opportunity
Northwind Logistics · Fleet visibility
Business case · $740k
Qualify
Build
Propose
Negotiate
Win
Deal evidence
What the forecast rests on
71/100
Buying group
6 mapped
Finance missing
Value case
$4.2m
3 facts
Competition
2 threats
Status quo leads
Momentum
Rising
+7 this week
Next move
Get the CFO to validate the savings baseline before the proposal review.
Three systems. Three jobs.
Core role
Training
Teaches skills
CRM
Records activity
OnDen
Works on the live deal
Next step
Training
Rep decides
CRM
Stores next step
OnDen
Recommends next move
Stakeholders
Training
Theory
CRM
Contacts
OnDen
Maps influence
Value
Training
Concepts
CRM
Fields
OnDen
Builds the case
Risk
Training
General
CRM
Logged
OnDen
Exposes gaps
Best at
Training
Knowledge
CRM
Reporting
OnDen
Execution
Training teaches. CRM records. OnDen helps you win.
20+ years
Enterprise sales experience
93%
Founder personal win rate on opportunities
Founder experience figures, not an Onden customer result and not a promise of any win rate.
The difference
Knowledge
Sales training gives your team knowledge.
Visibility
CRM gives you visibility.
The contract
Onden turns both into action on the deal itself.
It works through the opportunity the way an experienced enterprise seller would, testing the strength of the value case, mapping the real decision-makers, exposing risk, challenging assumptions, identifying competitive threats and showing the salesperson what needs to happen next.
The result is not another dashboard to interpret or another methodology to remember. It is a practical system focused on one outcome.
Winning the contract.
For the salesperson
Less guesswork, less admin, more confidence about where to spend time.
For the sales leader
Stronger opportunities, earlier visibility of deal risk, clearer intervention points.
For the business
More return from the pipeline you have already paid to create.
Training teaches. CRM records. OnDen helps turn opportunities into signed contracts.
Built for execution
Less admin
Guidance arrives in the deal, not in another system to feed.
Clear next steps
The next move is named, with the reason behind it.
More wins
Weak spots surface while the deal is still winnable.
Higher commission
Winning more of the pipeline you have is the shortest path to quota.
Manager visibility
Deal quality, evidence and risk, not just stage and date.
Better forecasts
Commitments backed by evidence instead of optimism.
Illustrative maths
You may not need more pipeline. You may need to win more of the pipeline you have already paid to create.
Won today at this rate
$30m
$1m
Additional won revenue at a 31% win rate, from the same pipeline.
$5m
Additional won revenue at a 35% win rate, from the same pipeline.
$10m
Additional won revenue at a 40% win rate, from the same pipeline.
Illustrative pipeline arithmetic using the figures you entered. It is not a forecast, not a benchmark and not a promise of any Onden result. No outcome is guaranteed.
On a real deal
Stakeholders
Who really decides
Value
Is the case provable
Competition
Where you are exposed
Risk
What could derail it
Evidence
Fact or assumption
Next move
What happens now
Momentum
Is it still moving
No framework to memorise
Onden applies proven complex-sales disciplines in context, on your opportunity.
Founder
I spent more than 20 years learning how to win complex enterprise deals. I built Onden so the next generation of sellers does not have to take 20 years to learn the same lessons, and so that judgement is there while the deal is still winnable.
Verdon Kelliher, Founder, Onden
This is a personal, historical result from the founder's own selling career. It is not an Onden customer outcome and Onden does not promise any win rate. IBM, Samsung and SAP are former employers and do not endorse Onden.
Put experienced deal execution into every important opportunity.
No credit card. No CRM integration required to start. Use a real opportunity and see what Onden finds.
Training teaches. CRM records. OnDen helps you win.