Free for one week only
How I won 15 major complex B2B deals.
Get The Ultimate B2B Sales Success Blueprint, The OnDen Edition. The practical methods behind 15 major complex B2B wins, updated for the AI era. To celebrate the release of the new AI-powered OnDen Edition, I’m making all 83 pages free for one week only, saving you US$29.
Normally US$29. Free for one week only.
Amazon Best Seller. Now updated as the OnDen Edition.
Many of those wins did not require a formal tender, and price was not the deciding factor.
Get the book free
Normally US$29. Free for one week only.
- Amazon Best Seller
- Normally US$29
- Free for one week only
- 83 practical pages
- Methods behind 15 major complex B2B wins
What readers said
Real feedback from readers of The Ultimate B2B Sales Success Blueprint.
“Experienced Sales Pro makes all the difference with the book.”
“The step by step approach to learning how to sell by value instead of functionality really resonated for me.”
Randy Jones
Amazon review, Verified Purchase
“Great Book!”
“It's the Value Based Selling chapter that resonated for me the most.”
Samir K.G
Amazon review, Verified Purchase
“A book with practical tips and lots of tips”
“This book is full of tips and practical advice.”
Cecilia Lambie
Amazon review
“Templates are super helpful!”
“This book breaks down the processes and has very useful, workable guides to help in any situation.”
CK
Amazon review
What you'll learn
This is not theory for theory's sake. It is a practical playbook for winning larger deals with better positioning, better deal strategy and stronger customer value.
01
Customer strategy and qualification
02
Value Case and Win Plan
03
Buying group and competitive position
04
Deal risk, evidence and next actions
05
How to use AI without outsourcing judgement
Why complex deals are won or lost
Most complex B2B deals are not lost because the product is weak.
- the customer can't build a strong enough case internally
- the buying group is not aligned
- the seller mistakes hope for evidence
- the deal gets dragged into price because there is no real win strategy behind the forecast
This book shows the methods I used to avoid those traps and win major deals.
About this edition
This is the OnDen Edition of The Ultimate B2B Sales Success Blueprint. It has been updated for how modern sellers should work: using AI to accelerate research and insight, separating Fact, Assumption and Unknown, turning deal evidence into action, improving forecast quality rather than just deal activity, and linking strategy directly to execution.
It is the thinking behind OnDen, our AI deal strategist for complex B2B sales.
About Verdon Kelliher
I've spent more than 25 years working on large enterprise B2B pursuits across organisations including IBM, Samsung and SAP. I won 15 major complex B2B deals using the methods outlined in this book. This edition captures the repeatable principles behind those wins and updates them for the AI era.
Get the book free for one week only
The book will normally be priced at US$29. For one week only, you can get it free.
Get the book free
Normally US$29. Free for one week only.
Questions
- Is this really free?
- Yes, for one week only.
- Do I need a credit card?
- No.
- Is this just a promotion for software?
- No. The book is a practical standalone resource. It also explains the thinking behind OnDen.
- Who is this for?
- Sellers, sales leaders and founders involved in complex B2B opportunities.
- What happens after I sign up?
- You can download the book straight away on this page, and we also email you a copy.
Prefer to start with a live deal? Run one deal free